Steve Cook is quoted in the Bournemouth Evening Echo as saying on the comments of others who like to comment themselves on the Cherries budget: "It doesn’t bother us. What happens off the pitch is not really down to us, we have got to do the business on the pitch. Clubs and teams that say that just try to take our mind off the game but we are a strong side. We thrive off it. We see what the managers say in the papers, the gaffer shows us, and that just encourages us more. We want to show the league that we deserve to be up there".