Cherries Sell Stadium Naming Rights

Last updated : 12 July 2015 By Bournemouth Co-Ordinator

AFC Bournemouth have signed a 3-year-deal, said to be one of the most significant in the Clubs history to rename Dean Court to the Vitality Stadium.

Commercial Director, Rob Mitchell is quoted as saying: "We are thrilled to announce Vitality Stadium will be our home as we start the new season. With Vitality’s existing partnerships with some of the biggest clubs in the country, it is an honour to have their support as we make our Premier League debut.“Vitality also plays a very significant role in the town’s growing economy, not to mention its encouragement of local people leading healthier lives".

It'll still be Dean Court to the fans.