With the Cherries using their newly discovered financial muscles after years on the sidelines watching the 'big-boys', visiting Chairman Barry Hearn says that we need to enjoy the ride, being quoted in the Bournemouth Evening Echo as saying: "It is great for any team to find someone who is prepared to pour in a load of money to what I call lower-division football. I think it is commendable and everyone should be grateful and enjoy it. I wouldn’t criticise it. There will always be sceptics out there saying ‘what happens if?’, but those are sad people. What you have got to do is enjoy the moment. People are talking about Bournemouth, they are playing a good quality of football and getting some good performances. As long as the money is going into the club on a long-term basis, then I think everyone should get behind the owners, applaud them and say thank you very much".