Manager Eddie Howe says that Steve Fletcher and Jeff Goulding are very different players, being quoted in the Bournemouth Evening Echo as saying: "The only comparison between the two of them is in height. Sometimes, people can put a link between them, which doesn’t exist. We look for Jeff to play on the shoulder and make runs in behind defenders. He’s very quick for a big lad and his main strengths are his mobility and his finishing. Fletch and Jeff played together last season and did very well. Jeff made some good runs off Fletch and they complemented each other. Jeff isn’t a target man though whereas Fletch is. As everyone knows, Fletch is fantastic at what he does. He’s a target for us and an out-ball. There aren’t many players like Fletch around any more. Jeff is his own man and he’s a different player to Fletch".