Since Denim got involved in AFC Bournemouth, the FA Cup tie against Liverpool is one of the biggest first team fixtures the Russian owner will have witnessed.
On the match, manager Eddie Howe is quoted in the Bournemouth Evening Echo as saying: "I think it is really nice for him to have this game and the national exposure. It is helping to promote the club’s name and getting people talking about Bournemouth. I know Max has huge Russian connections and the game will be screened there. I think that just adds to his enthusiasm to build the club further and, hopefully, that will be the case and we can continue to look forward. Since Max has been involved, the club has been transformed. We knew the pressure was on us to get through after the draw had been made and we knew the expectation levels, not just in terms of the glory, but also the financial aspect. The club has relied heavily on Max to pump money in and it is nice to be able to bring in some income which is not from him".