Cheif Exec Adrian Saverimutto is quoted on the Clubs Official Web Site as saying: "This is the biggest sponsorship package in the club's history and we're delighted to be working with such a well-known worldwide brand that is JD Sports. This is a very exciting sponsorship package for the football club and we're looking forward to working closely with them in the future".
Barry Bown, Chief Executive of JD Sports is quoted as saying: "We are very pleased to be sponsoring AFC Bournemouth for next three seasons. The deal is a significant step in developing the JD Sports and Carbrini Sportswear brands and we look forward to working with the club to make the partnership a success".
Here are pictures from the new shirt launch.