Prior to the Bradford City match, the North Stand was renamed The Steve Fletcher Stand in honour of the Cherries legend.
Thinking it was a prank, the ever popular centre forward is quoted in the Bournemouth Evening Echo as saying: "I was absolutely honoured, very humbled and very proud when I heard about it. It is one of those occasions when it makes any person lost for words. It is an honour and something you never think will happen to you when you start playing football. I’ve been at the club for nearly 18 years but when the chairman came up and said ‘we’re going to name the stand after you’ I thought it was a wind-up. When I realised it wasn’t and saw the seriousness on Eddie Mitchell’s face, I didn’t know what to say. I went very quiet – which was a first for me! It’s absolutely unbelievable".